These are some samples of actual HTML emails and e-newsletters that were sent out to QuantiaMD members. Content consisted of promos to watch pure editorial content, sponsored content, participate in medical knowledge challenges and fun contests, and to take surveys. One of my responsibilities each week was to choose the best Top Posts for inclusion in the weekly Top Posts email blast.
I also coded each email in a responsive design template and then uploaded the code and images to our Responsys marketing system. In that same system, I set A/B testing of subject lines, email content and input specific criteria for each email campaign (medical specialty, geographical location, age range, etc.).