Logo & Business Card Thumbnails
I really enjoyed designing a wide variety of logo and business card options for this client.
Marketing Award Program
The QuantiaMD Community Choice Award program was an annual award program that honored the distinguished experts whose presentations on the website earned the most 5-star ratings from members of the online community of clinicians. Each winner of the award received a certificate, a personally engraved iPad and an etched crystal award. As a marketing programs…
Digital Holiday Card Campaign
QuantiaMD is an online community of physicians and clinicians. Everything the company does is digital, so when the CEO asked me to design the company’s holiday card, I immediately thought that it should be an online card — not a printed one. Working with an outside vendor, we designed this fun digital interactive holiday card.…
Creative Image Manipulation
These are some examples of some creative image manipulation that I have done in Adobe Photoshop. I’ve combined stock photography images of smart phones and laptops with screen shots of QuantiaMD’s website and smartphones apps.
Member Stories
QuantiaMD’s member community is quite robust and active. I was the project initiator and lead manager for QuantiaMD’s first Member Stories campaign. I developed a full email and web campaign to launch this initiative to our members. I’m excited to report that over 300 stories were contributed by busy physicians and clinicians within the first…
Email marketing campaigns
These are some samples of actual HTML emails and e-newsletters that were sent out to QuantiaMD members. Content consisted of promos to watch pure editorial content, sponsored content, participate in medical knowledge challenges and fun contests, and to take surveys. One of my responsibilities each week was to choose the best Top Posts for inclusion…
White Papers
These images highlight some of the pages from a series of white papers that QuantiaMD researched and produced. This particular whitepaper was about diabetes. I designed each white paper — including all infographics, page layouts, and then pre-flighted and prepared the final files for print and web-ready PDFs. I was also responsible for RFPs for…
Company Brochure
I had a lot of fun designing this company brochure. Our bright blue logo and fresh color palette set a positive, upbeat tone to what could have been a stodgy fact-filled brochure.
Packaging & Documentation Design
It was a lot of fun and very satisfying to design and create all of the packaging, documentation, and marketing elements for the eCopy Desktop and PaperWorks software products. I also created sample demo files and digital icons which were used in the software user interface.
Postcards for Marketing Campaigns
During my years as a Senior Marketing Manager at QuantiaMD, I did the full design, image manipulation, layout, and production for a number of postcards that were used in marketing campaigns and handed out at conferences. Shown here are two postcards (front and back views). I was also the direct point of contact for the…